In public relations, social media is critical to staying relevant and succeeding, for your clients and your business. Twitter, Facebook, blogging, Foursquare, Klout Scores…the puzzle pieces change daily. Today’s PRWeb.com has an incredible list of 31 Must-Follow People on Twitter, from high-profile PR executives to social media innovators to enthusiastic bloggers.
Why follow these Twitter stars? Up-to-date news about the public relations field, useful tips for new business, timely trends and a plethora of resources for public relations execs. Whether you are a freshly-minted account coordinator or a seasoned senior executive, keeping up with the “Twitter Joneses” will help push out the stale age-old PR practices (faxing press releases, anyone?) and bring fresh new ideas to the proverbial table. Some of my favorites from the story:
(They left one of my absolute favorites off the list: @PRSarahEvans. She is the social media and public relations maven who founded #journchats.)
Oh! And I have one more, of course. Follow me on Twitter at @JMagNYC. If you have other Twitter favorites, please add his or her Twitter address in the comment section below. Have a good (social media) life…
Start spreading the news: Jay-Z has a Tumblr blog! Whoops. Not true. That was just a fact-checking error on the social media site Social Times. Read the original story here (corrected as of 9:15 am).
In more accurate news, The New York Times just started a Tumblr blog for T: The New York Times Style Magazine. Why host a blog away from the actual Times site? Well, Tumblr receives 67 million unique visitors per month and 5.3 billion monthly page views, which translates into lots of eyeballs. Read a fantastic interview with Times social media staff and Tumblr’s Mark Coatney here. And click here to see what the “T on Tumblr” blog is all about.
Now, back to the facts. Though not true, the Jay-Z rumor is great public relations for Tumblr, as site traffic likely skyrocketed when fans tried to find his blog. All news is good news! That PR principle can apply here, why not? Jay-Z does have a new social site and blog called Life + Times, and the icon himself is already posting videos and blogging from www.lifeandtimes.com.
Public relations boon, fact vs. fiction, to blog or not to blog…it’s nice to see that "The Gray Lady" continues to embrace social media. More importantly, this is another free way to read Times content, contrary to the pay wall debate. Happy Tumbling…Tweet
If you are a public relations practitioner, you should know about Tumblr. Why? Today Tumblr received a major editorial endorsement Ragan’s PR Daily, an influential public relations trade. In the article Why PR Pros Need Tumblr in Their Social Media Toolkits, high-profile PR executive Pete Codella outlines many of the reasons why Tumblr is a no-brainer for public relations. Read a snippet:
Tumblr can be an effective communication tool for many purposes, including:
- Highlighting news articles of your organization, written or multimedia, by linking to online coverage;
- Sharing multimedia like logos, pictures, graphics, and infographics;
- An internal or external blog focused on any number of content topics;
- An online newsroom;
- A podcast website;
- An event-focused site for a grand opening, product launch, community event, election, news conference, etc.
My two additions?
Read the article here, I’d love to know what other PR folks think about Tumblr as an effective PR tool and social media platform for public relations.
Think you can become a high-profile blogger…and make money too? CBS Sunday Morning may provide some inspiration. Welcome to the Blogosphere follows the stories of several well-known bloggers and chronicles their virtual ascents to success.
It’s an increasingly familiar fact: Blogs continue to scoop major news organizations on big stories. As we know, the Anthony Weiner “sexting” scandal broke on Andrew Breitbart’s conservative Big Government blog. But if your blog doesn’t cover (sometimes salacious) breaking news, is it possible to make real money?
Several bloggers were highlighted in the June 12 CBS segment, each of whom have achieved cult status and implied riches from their niche blogs, including Abby Larsen of the Style Me Pretty wedding blog, Robert Diamond of BroadwayWorld.com and the phenom Jared Eng of the Just Jared pop culture blog. Watch for an interview with Srivivas Rao of The Skool of Life as he “works it” at BlogWorld. If you live to surf but need to work, you will become an instant fan of his intelligent site.
Deanna Brown, CEO of Federated Media, which represents thousands of bloggers, says they [blogs] are having an undeniable impact on every aspect of society.
"…I think we’re seeing blogs in general make a huge difference in everything, from what products people are buying across the board to who’s elected into public office."
The verdict? The growing clout of blogs continues to draw media attention, based on their knack for breaking news, setting trends and influencing consumers. (Not to mention Klout, but that’s another story; host Rita Braver didn’t get the double meaning.)
So, go forth and blog. Be creative, get clever and make money too. Have you read the blogs mentioned in the story, or did you watch the CBS Sunday Morning segment? Share your thoughts in the comments below.
Update: The full video is now available on the CBS site and can be viewed via the link above.
Unless you are living under a rock, you have heard that the Pope is now tweeting. Fabulous public relations move, Vatican! Smart use of a celebrity (ok, spokesperson) to promote social media initiatives. The Pope is using the Twitter handle @PopeBenedictXIV as part of a multi-faceted plan to engage younger audiences and connect via social platforms. (Isn’t everyone?) Yet among the thousands of “mainstream” media stories, many are neglecting to include the Holy Grail: his actual Twitter handle. Social media fail! Get with it, traditional media.
So guess what that means? Many of the mainstream and online press don’t “get” Twitter, or how to report about it. Kudos to the media outlets who have included the Pope’s Twitter handle in the stories. Do a search on Google News to see for yourself.
Now for the fun. Some of the clever media headlines:
Did anyone notice that although the Pope is actually Benedict XVI, they are using a Twitter handle noting Benedict XIV? A-ha! It’s not an error, of course they know how to use Roman numerals in Rome. The verified account is indeed @PopeBenedictXIV. Someone is tweeting un-Popelike tweets from the @PopeBenedictXVI handle, clearly the powers that be in the Vatican PR department had to reverse the numerals to avoid confusion. Ten Hail Marys for that clowny imposter.
What’s next for the Pope? Maybe his communications team will create a Tumblr blog as part of their PR arsenal. Any suggested Twitter announcements for the Pope? Add them below and hope for Divine Intervention. Now I lay me down to sleep, I pray the Lord my tweets to keep…
Guess who is now blogging on Tumblr? I’ll give you a hint: POTUS. (President of the United States, for those not wise to the acronym.) Welcome, President Obama. Incorporating yet another form of social media into the Presidential campaign? Smart public relations. And, the President is inviting the public to contribute to the blog, though he warns Tumblrs to “be polite.” Could be dangerous…
It’s nice to meet you.
There are lots of reasons we’re excited to be launching the Obama 2012 campaign’s new Tumblr today. But mostly it’s because we’re looking at this as an opportunity to create something that’s not just ours, but yours, too.
We’d like this Tumblr to be a huge collaborative storytelling effort—a place for people across the country to share what’s going on in our respective corners of it and how we’re getting involved in this campaign to keep making it better.
It’s possible because of Tumblr’s submission feature.
You can send us a few paragraphs about how your latest phonebanking gig went or why you’re in for 2012. Share the latest chart you saw that made you go “woah.” Ask a question. Upload a photo of 2012 t-shirts or signs you see out in the wild. Pass along jokes, particularly if they’re funny. And if you’re among the Tumbl-inclined, send us posts you’ve published on your own Tumblr that we should look at re-blogging.
There will be trolls among you: this we know. We ask only that you remember that we’re people—fairly nice ones—and that your mother would want you to be polite.
Thanks, Tumblr. We’re looking forward to getting to know you.
Problem: Your friends are annoying, the boss knows details about your boozy Vegas weekend, you know what your ex did last night and your claim to fame stems from daily use of George Carlin's seven dirty words.Aha! Is Facebook the root of your problems? Seems like social media could be to blame for your ills.
According to a recent infographic by Mashable, Facebook has more than 800 million active users and 50% of active users log on at least once per day. Hey, why miss the opportunity to post birthday wishes on the wall of your third grade teacher?
About 250 million photos are uploaded each day, so that explains why the boss just mentioned your table-dancing Vegas escapade. Check out the full infographic for more about the most liked TV shows, brands and musicians. In the meantime: change your Facebook settings to hide your less-than-professional updates. (We can talk about your tweets another time…) Exercise responsible social media activity, please!
What’s the most shocking Facebook update or photo you have seen someone post? No names, please, as we must protect the innocent…
Update on January 27, 2012: Scandalous posters, beware. Facebook has instituted a mandatory switch to its (much-maligned) Timeline profile view on February 1. Will this new set-up change the way you post to Facebook?
Credits: Infographic created by Mashable. Design by Emily Caufield, research by Ben Parr.