Wherever You Go, There You Are

Dear Mr. Fall, You Really Need Some PR

Dear Mr. Fall: It’s time for you to benefit from some positive public relations. You are having a crisis right now and you need a PR plan ASAP. Best regards, Me

Cheers to fall! Or, not? Despite the balmy temps on this first day of autumn, everyone seems to be lamenting the end of summer and the beginning of “leaving-for-work-in-the-dark-and-getting-home-in-the-dark.” New York weather is back to the high 70s but we had a taste of you, Mr. Fall, with a dip to 50-degree temperatures last week. Sweaters and boots and gloves, Oh my!

People understand that this happens every year, Mr. Fall, but the reaction is always the same. As your PR person, I need to admit something. I already miss walking the beach at Shinnecock Inlet on Dune Road and watching sunset in Montauk. Alas, as a seasonal client I believe in your product and must do some PR for you. Without it, people may just sit inside watching the new fall TV season. Who needs all of that Grey’s Anatomy when there’s a fall world out there to explore?

Below are some activities for fall-challenged individuals (and press), with the end goal of building buzz and reminding people why you are so great, Mr. Fall:

• Rediscovering Sunday Brunch: What’s better than sitting at a sidewalk table, people watching while chowing on French toast? Um, nothing. Now that summer is over, time to check out the most anticipated restaurants of fall. If you live outside the city, make a day trip. But please don’t stand 3-by-3 and block the sidewalk like tourists. (Thanks.)
  
• Cozy Fireplaces: Everyone looks better in the warm glow of a fireplace, but who has such luxuries? There are many restaurants, bars and hotel lounges that have working fireplaces. A few are listed here. Get fired up.

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